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DSM Launches Teavigo Marketing Campaign

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By: Sean Moloughney

Editor, Nutraceuticals World

DSM Nutritional Products, Parsippany, NJ, has launched a marketing campaign to communicate the health benefits of Teavigo pure and natural green tea extract. Included in the multi-faceted marketing campaign are magazine and radio advertising, plus point-of-purchase materials. Print ads will appear in such publications as Cooking Light, Health, Natural Health, Prevention, Ladies Home Journal, Real Simple, Fitness, Organic Style and Women’s Health & Fitness. Radio spots will reach millions of consumers nationally with commercials on “Leeza at Night”—a five-hour daily music program hosted by Leeza Gibbons on the Westwood One radio network. Teavigo pure and natural green tea extract contains a minimum of 94% EGCG (epigallocatechin gallate) on a dry weight basis and is well suited for formulation into a wide variety of foods and beverages.

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